Marketing Coordinator
Mechanicsburg, PA
Full Time
Entry Level
Who are we? Reed Minerals, provider of the well-known BLACK BEAUTY®, is an industry pioneer in the processing of products for environmentally beneficial uses and recognized for its high-quality, high-performance abrasives, roofing granules, and filtration products. Reed continually develops creative methods of sourcing, recycling, and upcycling materials to provide exceptional value and environmental solutions to the industries they serve. Reed is the most trusted brand in the roofing and abrasives industry with over 90 years of manufacturing consistent, high-quality products.
Job Description. The Marketing Coordinator serves as a key resource for building and maintaining the company’s brand presence across digital, social, customer, and employee-facing channels. This role is responsible for coordinating the company’s social media presence, website content, branded materials, promotional merchandise, and industry events while ensuring a consistent and engaging brand experience across the organization. The Marketing Coordinator partners closely with Sales, Leadership, and external marketing partners to develop and execute marketing initiatives, support brand integration efforts, and strengthen the company’s visibility with customers, employees, and the broader industry.
Primary Responsibilities (Essential Functions)
Brand Management
Job Description. The Marketing Coordinator serves as a key resource for building and maintaining the company’s brand presence across digital, social, customer, and employee-facing channels. This role is responsible for coordinating the company’s social media presence, website content, branded materials, promotional merchandise, and industry events while ensuring a consistent and engaging brand experience across the organization. The Marketing Coordinator partners closely with Sales, Leadership, and external marketing partners to develop and execute marketing initiatives, support brand integration efforts, and strengthen the company’s visibility with customers, employees, and the broader industry.
Primary Responsibilities (Essential Functions)
Brand Management
- Serve as a day-to-day steward of the company’s brand, ensuring consistent application of brand standards across internal and external communications, marketing materials, digital channels, and customer-facing content.
- Support brand integration activities associated with acquisitions, new products, locations, and other business initiatives.
- Develop and maintain branded templates, materials, presentations, signage, promotional items, and other marketing assets.
- Partner with internal stakeholders to ensure company messaging and visual identity are consistent.
- Maintain and organize the company’s library of approved logos, photography, graphics, presentations, templates, etc.
- Own the company’s social media presence across applicable platforms, including content planning, creation, scheduling, publishing, monitoring, and reporting
- Develop and maintain a social media content calendar aligned with company priorities, customer activity, industry events, and business initiatives.
- Collaborate with employees and leaders across the organization to identify and develop stories, content, and opportunities to showcase the company, its people, products, and capabilities.
- Monitor social media activity and engagement and provide regular reporting and recommendations to leadership.
- Establish and deliver training and resources to employees and leaders.
- Develop guidelines and best practices for employee participation in company-related social media activity.
- Coordinate ongoing management and content updates for the company website in partnership with external agencies and vendors.
- Maintain website content to ensure information is accurate, current, on-brand, and aligned with business priorities.
- Coordinate website projects, enhancements, and updates with internal stakeholders and external vendors.
- Own and support the company’s digital presence, including website content, SEO, analytics, and ongoing digital improvements, in partnership with external vendors.
- Serve as the primary coordinator for company participation in industry tradeshows, conferences, and other external events.
- Manage event planning and logistics, including registrations, booth materials, promotional items, shipping, vendor coordination, schedules, and post event follow-up.
- Coordinate with Sales and other internal stakeholders on regional events to establish objectives, messaging, materials and staffing plans for all events.
- Track event-related budgets and expenses to evaluate ongoing effectiveness and opportunities for improvement.
- Coordinate the selection, ordering, inventory, and distribution of company merchandise, promotional items, and branded materials.
- Establish a streamlined process for requesting and ordering company merchandise and promotional materials.
- Support sales with presentations, product materials, customer communications, and other marketing resources as needed.
- Coordinate with external marketing agencies, creative partners, printers, and other vendors as needed.
- Track marketing projects, deadlines, budgets, and deliverables to ensure timely execution
- Bachelor’s degree (or equivalent) in Marketing, Advertising, or Communications
- 2 – 4 years of experience in marketing, communications, brand management, social media, or a related field
- Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
- Working knowledge of SEO an digital marketing principles, with the ability to evaluate website content and performance and identify opportunities to improve search visibility, user engagement, and overall digital presence.
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Creative thinker with the ability to generate new ideas, develop engaging content and bring concepts from idea to execution
- Working knowledge of Canva and Adobe Creative Cloud applications, including Illustrator, Photoshop, InDesign, and After Effects, with the ability to create and edit professional marketing materials, digital content, graphics, presentations, and other branded assets. Experience with Figma and Procreate is a plus.
- Strong attention to detail and ability to manage multiple priorities and deadlines
- Photography and basic video editing experience preferred
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